WHAT IF WE BECOME EVERYTHING / art project teaser

Client: BIBI-JOAN

I was approached by artist Bibi-Joan to create a short teaser for her project What If We Become Everything. Our aim was to craft something both informative and intimate, with a playful tone that reflects the spirit of the work.

What If We Become Everything is an art project exploring the deeper meaning of intuition, creativity, and play—but, above all, it’s about what unfolds when we dare to let go.

Together, artist Bibi-Joan and poet Onno Peerlings created a space where vulnerability and play are at the forefront. Through a “photo game,” they gave themselves 10 seconds to connect with each other’s bodies using analog nude self-portraits. This intuitive exchange then expanded into a dialogue across three ten-meter-long rolls of paper—a free-flowing stream of images and words.

Born from the tension between external expectations and the pressure to achieve, the project poses a simple yet profound question: Could the journey itself hold more value than the destination?